Gas Chromatography - What It Is and How It Works

Gas Chromatography - What It Is and How It Works Gas chromatography (GC) is an analytical technique used to separate and analyze samples that can be vaporized without thermal decomposition. Sometimes gas chromatography is known as gas-liquid partition chromatography (GLPC) or vapor-phase chromatography (VPC). Technically, GPLC is the most correct term, since the separation of components in this type of chromatography relies on differences in behavior between a flowing mobile gas phase and a stationary liquid phase. The instrument that performs gas chromatography is called a gas chromatograph. The resulting graph that shows the data is called a gas chromatogram. Uses of Gas Chromatography GC is used as one test to help identify components of a liquid mixture and determine their relative concentration. It may also be used to separate and purify components of a mixture. Additionally, gas chromatography can be used to determine vapor pressure, heat of solution, and activity coefficients. Industries often use it to monitor processes to test for contamination or ensure a process is going as planned. Chromatography can test blood alcohol, drug purity, food purity, and essential oil quality. GC may be used on either organic or inorganic analytes, but the sample must be volatile. Ideally, the components of a sample should have different boiling points. How Gas Chromatography Works First, a liquid sample is prepared. The sample is mixed with a solvent and is injected into the gas chromatograph. Typically the sample size is small in the microliters range. Although the sample starts out as a liquid, it is vaporized into the gas phase. An inert carrier gas is also flowing through the chromatograph. This gas shouldnt react with any components of the mixture. Common carrier gases include argon, helium, and sometimes hydrogen. The sample and carrier gas are heated and enter a long tube, which is typically coiled to keep the size of the chromatograph manageable. The tube may be open (called tubular or capillary) or filled with a divided inert support material (a packed column). The tube is long to allow for a better separation of components. At the end of the tube is the detector, which records the amount of sample hitting it. In some cases, the sample may be recovered at the end of the column, too. The signals from the detector are used to produce a graph, the chrom atogram, which shows the amount of sample reaching the detector on the y-axis and generally how quickly it reached the detector on the x-axis (depending on what exactly the detector detects). The chromatogram shows a series of peaks. The size of the peaks is directly proportional to the amount of each component, although it cant be used to quantify the number of molecules in a sample. Usually, the first peak is from the inert carrier gas and the next peak is the solvent used to make the sample. Subsequent peaks represent compounds in a mixture. In order to identify the peaks on a gas chromatogram, the graph needs to be compared a chromatogram from a standard (known) mixture, to see where the peaks occur. At this point, you may be wondering why the components of the mixture separate while they are pushed along the tube. The inside of the tube is coated with a thin layer of liquid (the stationary phase). Gas or vapor in the interior of the tube (the vapor phase) moves along more quickly than molecules that interact with the liquid phase. Compounds that interact better with the gas phase tend to have lower boiling points (are volatile) and low molecular weights, while compounds that prefer the stationary phase tend to have higher boiling points or are heavier. Other factors that affect the rate at which a compound progresses down the column (called the elution time) include polarity and the temperature of the column. Because temperature is so important, it is usually controlled within tenths of a degree and is selected based on the boiling point of the mixture. Detectors Used for Gas Chromatography There are many different types of detectors that can be used to produce a chromatogram. In general, they may be categorized as non-selective, which means they respond to all compounds except the carrier gas, selective, which respond to a range of compounds with common properties, and specific, which respond only to a certain compound. Different detectors use particular support gases and have different degrees of sensitivity. Some common types of detectors include: Detector Support Gas Selectivity Detection Level Flame ionization (FID) hydrogen and air most organics 100 pg Thermal conductivity (TCD) reference universal 1 ng Electron capture (ECD) make up nitriles, nitrites, halides, organometallics, peroxides, anhydrides 50 fg Photo-ionization (PID) make up aromatics, aliphatics, esters, aldehydes, ketones, amines, heterocyclics, some organometallics 2 pg When the support gas is called make up gas, it means gas is used to minimize band broadening. For FID, for example, nitrogen gas (N2) is often used. The users manual that accompanies a gas chromatograph outlines the gases that can be used in it and other details. Sources Pavia, Donald L., Gary M. Lampman, George S. Kritz, Randall G. Engel (2006).  Introduction to Organic Laboratory Techniques (4th Ed.). Thomson Brooks/Cole. pp.  797–817.Grob, Robert L.; Barry, Eugene F. (2004).  Modern Practice of Gas Chromatography (4th Ed.). John Wiley Sons.Harris, Daniel C. (1999). 24. Gas Chromatography. Quantitative chemical analysis  (Fifth ed.). W. H. Freeman and Company. pp. 675–712. ISBN 0-7167-2881-8.Higson, S. (2004). Analytical Chemistry. Oxford University Press ISBN 978-0-19-850289-0

CREATING A NARRATED BOOK TRAILER

CREATING A NARRATED BOOK TRAILER I wanted a book trailer to promote my third picture book, Silly Frilly Grandma Tillie, illustrated There were two books I consulted before undertaking the creation of the trailer: Katie Daviss ebook, â€Å"How to Promote Your Children’s Book† and Darcy Pattison’s ebook, â€Å"The Book Trailer Manual†. My goal wasn’t to replicate the text of the story in the trailer, but to give viewers a feel for the characters and the plot in a very short space of time- an oral summary. The publisher’s blurb for the book was a helpful starting point but it was directed to adults. My script needed to be more child friendly and shorter. Both Davis and Pattison recommend keeping trailers to a minute or less; Pattison says images should not be on screen for more than five seconds. The final (I thought) version of the script read like a mini-movie- for each â€Å"scene† was a visual image (one of Anne Jewett’s fabulous illustrations), followed For those who are technologically challenged, like me, the website lynda.com is a good source for tutorials on using iMovie and Garage Band- a month of lessons was well worth the twenty-five dollar fee. Recording voiceovers in GarageBand is relatively simple- follow a few steps and controls will appear with record, play and rewind functions that operate like any standard recording device. Though the editing options on GarageBand are much more detailed, even a non-techie like me could easily shorten or remove sections of audio clips. The greater challenge was getting my voice right. Writing each line of script on a notecard and taping the notecard to the top of my screen was helpful, as were underlining the words I wanted to emphasize and indicating whether my voice should rise or lower at the end of a line (professional voice artists definitely deserve respect). Despite all this work, when the audio was incorporated into iMovie, there was a major problem- my audio still took up too much space. I eliminated some sound effects and some spoken lines. To more easily match the length of the narration with the corresponding image, I recorded the voiceovers directly in iMovie. This again was simple to do- select the microphone image and click on the record button. There is a three second delay until the recording begins. Repeating the first word of my line several times during this delay helped eliminate awkward pauses and throat clearing noises when I began speaking. The process of creating a narrated book trailer for the first time took many hours, but it was well worth the effort. I learned how to make podcasts, how to edit video clips, how to combine images and sound. Trust me, if I can do it, you can too! You can view the trailer on my website at www.laurieajacobs.com

Corporate Social responsibility assignment Essay

Corporate Social responsibility assignment - Essay Example Triple Bottom Line Triple bottom line is a system that operates to ensure that corporate social responsibility is seen as a formal and an essential aspect of business entities. This is because it formalises the process of corporate social responsibilities and ensures that social responsibilities is included in an organisation at the strategic level. Triple bottom line is â€Å"... the necessity for a corporation to disclose information about its social and environmental performance in growing† (Sridhar and Jones, 2013 p92). This is because triple bottom line creates a situation where the environmental and social aspects of a business is carried out in a way that is appropriate and leads to the best interest for all entities. And more importantly, environmental and social matters are audited and accounted for through the triple bottom line system. This is because it integrates these two aspects into the business and the firm will not have to only care about profitability and ma king money for the shareholders but also, other stakeholders and provide valid evidence of how they are seeking and working towards the attainment of stakeholder interests. Triple bottom line involves the identification of sustainable corporate performance by integrating systems to attain and account for three aspects of a business: 1. Financial 2. Social and 3. Environmental (Fauzi et al, 2010). This is because triple bottom line provides a system to get an organisation to look beyond just financial reporting and financial targets. This is because it integrates the elements of sustainability into corporate reporting. In order to attain the standards of triple bottom line, a firm would have to set up a system for corporate financial, social and environmental strategy and reports (Jamali, 2006). This will ensure that an organisation will be able to integrate other important pointers of corporate social responsibility and report it and monitor it for a year-on-year improvement. Carol and Buchholtz (2012) identify that triple bottom line is a requirement for corporate control and corporate governance that focuses on stakeholders and other entities. This is because it involves setting goals in areas and aspects that affects other stakeholders and make it imperative for corporate entities to work towards the attainment of results over a broader scope than the traditional method. In the opening discussions of Carol and Buchholtz, they spell out that from the period of modern business after the Industrial Revolution in the early 1800s, firms and businesses focused excessively on the profit motive and sought to provide the best interests of the owners of the business only (2012). However, the growth of the Post-Second World War global order has sought to preserve the rights of individuals and other third parties and prevent the attainment of profits at the expense of other people who are connected to or affected by the business. Hence, the triple bottom line approach integrates the needs of stakeholders by ensuring that the needs of the society and the wider environment is integrated into the organisation and the organisation must demonstrate a strong tendency to protect the wider environment through sustainable practices and targets and also protect the environment. This is meant to promote the needs and expectations of other stakeholders, not just shareholders. Jackson et al

Language Development and Reading Disabilities Research Paper

Language Development and Reading Disabilities - Research Paper Example According to the research findings, many people believe that socioeconomic status is one of the determinants of language development. This is a claim supported by various researchers after conducting and sampling language proficiency reports on both children of the lower socioeconomic families and those in the advantage families. Based on their report, it is evident that children of lower-SES have smaller or shallow vocabularies as compared to those in the High-SES. This new research was aimed at explaining the reasons behind the SES language disparities. Adriana Weisleder who is a lead researcher disputed the recent efforts of determining the impact of directed speech in children. This was an arrangement that involved mother-child interaction in a span of one hour. Actually, Adriana claimed that the artificial setup ignored the basic concepts ideal in child development. Anne Fernald and Adriana, both Stanford University professors, suggested a daily recording of children activities in the home environment to achieve good and ideal result on children behavior and language development. This suggestion was in the bid of modifying the previous child-mother interaction research setup. In the research suggested by Adriana, more than 29 children were enrolled in the observation program and each fitted with a special shirt that contained an audio recorder. The children ages ranged between 16 to 19 months though from the different socioeconomic setup. After a long period of observation, the two researchers who were the pioneers of this arrangement claimed the results were ideal because they gave natural occurrences or experience with the language. The recordings showed that child-directed speech helped in building children’s language vocabulary. After viewing all, the reactions and analyzing the outcome of this research, Adriana and his fellow researcher came to a conclusion that anybody can have a great interpretation of words as he or she continues to learn th e language.

Thinking Fast and Slow Essay Example for Free

Thinking Fast and Slow Essay 1. One of the book’s more stunning examples of the priming effect takes place in an office kitchen. Employees would typically make themselves coffee or tea and in return would drop a small fee into an â€Å"honesty† box. Researchers designed an experiment that involved alternating weeks where either a picture of a flowerpot or a picture of a set of eyes was in the room. Donations were checked after ten weeks and researchers found that significantly more money was contributed on weeks in which the eyes were in the room. Given this, and other examples of priming, do you find it feasible for organizations to devise methods that attempt to prime their employees to perform or react in a desirable manner? 2. One of the errors of System 1 is known as the framing effect. This refers to the ability of the way in which a problem is presented to influence an individual’s solution to it. Kahneman’s example in the book involves doctors at Harvard Medical School. In seeking their opinion a question is framed using either survival rate or mortality rate, with relative figures being the same. Despite this, 84% of the participants selected surgery that referred to a patient’s survival rate. Knowing the effects of framing a question either too broadly, too narrowly, or incorrectly all together, what are measures that organizations can take to ensure that their employees understand how to properly frame problems in such a way that the companies’ primary objectives are being targeted? 3. The book advocates that in our search for a causal link between occurrences in our lives we often dismiss the legitimacy of luck’s involvement in our success. To demonstrate this point, Kahneman points out that the gap in corporate profitability and stock returns between high performance firms and less successful firms dissipates to nearly nothing over time. In fact, over a 20 year period the returns of companies that originally had the worst ratings went on to earn much higher returns than their counterparts, which he refers to regression to the mean. Given that we may not necessarily be as talented as we perceive ourselves to be, what are steps that organizations can take to ensure that top brass is better able to understand what may actually be creating the company’s success?

The Greed of Music Industry Executives and Declining Record Sales Essay

The Greed of Music Industry Executives and Declining Record Sales The music recording industry is in trouble. For several years now, sales of new and popular music have steadily declined and show no sign of changing. The record companies are quick to blame the growing popularity of the Internet; music is being traded in a digital form online, often anonymously, with the use of file-sharing programs such as Morpheus, KaZaA, and Imesh, to name a few. The RIAA (Recording Industry Association of America) succeeded in disbanding the pioneer Internet file-sharing program, Napster, but is facing confrontation with similar programs that are escaping American copyright laws. While there is an obvious connection between declining popular music sales and increasing file sharing, there is more going on than the RIAA wants to admit. I will show that the recording companies are overpricing their products, and not sufficiently using the Internet as an opportunity to market and sell their products. I shall begin by describing in greater detail the problem that the recording companies are facing, as well as the growing epidemic of online music trading. From there, I will show the correlation between the two and describe the other factors affecting record sales, and how these trends could be turned around to help the industry.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"The Record Industry is in trouble,† says Jann S. Wenner in an editorial appearing in a recent issue of Rolling Stone Magazine. â€Å"Album sales are now down almost 20% from two years ago, and the record business is facing the biggest retail slide since the Great Depression† (Wenner). People are buying less and less products released by the recording companies. â€Å"Nobody doubts that the music business is in trouble. Last year, global sales of CDs were down by 5% from 2000, the first fall since the format was launched† (NAPSTER R.I.P). The Nielsen SoundScan, used to report final sales to consumers, revealed some of its figures in a September 2002 issue of Billboard Magazine. â€Å"Nielsen SoundScan reports that overall music sales compared with the year before were off by 12.6%†¦while album sales were off by 9.8%. Total first-half units sold fell to 317.7 million units from 363.4 million; the number of albums sold slipped to 311. 1 million units from 344.8 million – an 8.1% drop† (Garrity). Even the number of albums that become hits is... ...election and convenience of P2Ps. Because of consumer’s tendency to download single songs by many varying artists, many may wonder if increased Internet use will eventually exterminate the record album from existence. Personally, I do not foresee the death of CDs and albums as a product. The MP3 format is not quite CD quality, and the singles that are typically downloaded by consumers do not always reflect the talent or best product of a certain performer. Singles are what will make money, but B-sides, the songs that people do not buy the CD for, are also a culmination of an artist’s hard work. B-sides make an album good or bad, and consumers simply do not download B-sides. I fear that buying an entire album will become more rare as these new programs emerge that allow consumers to buy one song at a time, but the album will prevail. Newspapers and Magazines are now available online, but they still appear for retail in stores and by offline subscriptions. Online musi c purchasing shows no signs of dropping, and the consumers show no sign of listening to less music. The industry just has to take the initiative to make the music more accessible to music listeners at a fairer price.

Savings Account

HSBC is one of the biggest financial institutions in the world. It provides banking and other financial services to its clients across the globe. Because of this, HSBC have come up with a suitable slogan stating, â€Å"We are the world's local bank. † Furthermore, its headquarters is located in London but its group of global networks expands to more than 9,500 in 86 countries in North and South America, Africa, Europe, Asia and the Middle East. One of HSBC’s advantages over the others is that it has able to utilize technology and e-commerce to be able to meet the comprehensive needs and wants of its diverse clients (HSBC, 2009). Moreover, owning a house is the ultimate dream for some people. For many individuals with meager to average income, buying a house is a long and costly process. But due to the existence of banks, the dream of owning a house can become a reality. With HSBC, there are numerous ways on how people can save money to buy a house. In line with this, HSBC offers the Regular Saver account wherein customers can avail of a fixed rate ranging from 1 to10% monthly which is calculated based on the â€Å"daily cleared balance and paid on first anniversary of account opening. † More so, this type of account prevents any partial withdrawal which can help clients to save more money. Also, individuals can conveniently apply for this product through phone or to the nearest HSBC branch. For as low as ?250 a month, customers can open their savings account at HSBC and in the succeeding months they can increase their deposit to gain more profit. For example, â€Å"a total of ?3,000 will be paid into your account during the 12 month term. At 10% interest, you will earn approximately ?163 interest. † The features of the account aid in facilitating a better method of increasing the money saved by the clients Through HSBC’s Regular Saver account, average income earning individuals can save enough money for at least a year in order to pay for the deposit when buying for a house (HSBC, 2009). References HSBC. (2009). About HSBC. Retrieved March 30, 2009, from http://www.hsbc.com/1/2/about-hsbc HSBC. (2009). Regular Saver. Retrieved March 30, 2009, from http://www.hsbc.co.uk/1/2/personal/savings/regular-saver;jsessionid=0000xLn6IU4OahZ1KqVs5ZY47h5:12c58n73a

Another Accolade for Charter Arms Corp by Mike Royko

Laurence Bourgeois A00161609 March 12th, 2013 Analysis Essay In his essay â€Å"Another Accolade for Charter Arms Corp. â€Å", Mike Royko focuses not on John Lennon’s death, but on the type of gun that was used to kill him. He argues that the model of a gun makes a great deal of difference when killing someone. By ignoring the shooting of the celebrity, Royko uses irony to show how idiotic the debate on the gun is. He commences his essay by asking the readers â€Å"what difference does it make what kind of gun was used  ? and answers by saying that it indeed makes a great deal of difference. At this point, we know the author’s rhetorical strategy will consist on focusing on anything but the death of the famous musician. As mentionned before, Royko uses a lot of irony in his essay as a way of showing the readers how ludicrous the gun debate really is. Per example, in the beginning of his essay, Royko says  : â€Å"And when people become emotional about guns, as many do when somebody famous is killed, they tend to lump all guns together.They don’t show proper respect for an excellent gun, such as the Charter . 38. † By saying that this type of gun deserves respect, despite what it did to the famous superstar, the author is clearly trying to show no empathy for Lennon as a form of rhetorical strategy. Later on, he proceeds by saying  : â€Å"Now the Charter Arms Corp. has the unique distinction of having two famous people shot by one of their products, I wonder if they have considered using it in their advertising. Here, he takes his irony to another level by assuming the death of a celebrity should be something the company should be proud of and that advertising it would lead the customers to purchase the weapon. Using irony for this type of subject was a brilliant idea, but in this essay, Royko uses too much of it. Secondly, Mike Royko uses the model of the gun as an argument of his irony. He also constantly talks about the importance of the quality of the weapon.Per example, he mentions the incident that happened on network TV, where a reporter from CBS says that the gun used to shoot George C. Wallace was a â€Å"cheap handgun† and goes on by explaining how this was quite an insult for Charter Arms Corp. The author also talks about the fact that both shooters, Bremer and Wallace used the same gun to wound their victim and that the weapon did a good job. In another sample of his irony, Royko adresses Charter Arms Corp by saying  : â€Å"Once again, your product really did the job, gents. â€Å"To conclude, Mike Royko’s essay is initially an ironic piece of work written to make the readers realize that the main focus of a tragedy should be the victim, not minor details such as the weapon used to harm the person. In my opinion, this essay is a fine piece of work, but the author emphasizes too much on irony in a way that it shadows what the essay is actually about. Work Cited Royko, Mi ke. â€Å"Another Accolade for Charter Arms Corp. † The Broadview Anthology. 2nd ed. Ed. Laura Buzzard, Peterborough  : Broadview, 2011. 221-4.

Gatsby Essays - The Great Gatsby, F. Scott Fitzgerald, Jay Gatsby

Gatsby Essays - The Great Gatsby, F. Scott Fitzgerald, Jay Gatsby Gatsby Then wear the gold hat, if that will move her; If you can bounce high, bounce for her too, Till she cry Lover, gold-hatted, high-bouncing lover, I must have you! Thomas Parke D'Invilliers Jay Gatsby went through most of his life striving for a new beginning, a chance to start over and succeed. He forced that aspect of life, into his own, by changing his identity. He was James Gatz a man who's unknown soul was left to linger in the past. Now he is Jay Gatsby. Gatsby does not realize that life can be difficult. You can not just move on and pretend that the past never happened. If you do not face the real and original you, you will never find success or happiness in the way you wish to live your present life. All through Gatsby's life he looked to the green light on the dock across the bay for hope and reassurance. He needed to know that his dream was still as bright as it was the day he met Daisy. Gatsby lived for an American dream. The truth was that Jay Gatsby of West Egg, Long Island, sprang from his Platonic conception of himself. He was a son of God - a phrase which, if it means anything, means just that. (Pg.104) Gatsby created himself to be his own hero, through the eyes of a seventeen year old boy. He began to wear that gold hat and rise in society with money, friends, and a love life he dreamed of returning. You see I usually find myself among strangers because I drift here and there trying to forget the sad thing that happened to me. (Pg.71-72) Gatsby smothered himself in popularity to try and block out the memory of the man he was before his change. He has been grieving for a love that he lost when drafted to the war. His only hope left is a green light across the bay which seems to shine through the unhappiness in Gatsby's life. Daisy, as pure and sweet as the flower itself, is the only thing left that is needed for him to complete his dream. He wanted nothing less of Daisy than that she should go to Tom and say, I never loved you. (Pg.116) We know that Gatsby is asking for to much of Daisy, he knows it too. Can't repeat the past? Why of coarse you can! I'm going to fix everything just the way it was before. (Pg.116-117) There is no convincing Gatsby, he truly believes he can go back to what once was. No one is ever able to relive something that happened so long ago. The past is behind you now, you must look straight ahead and see what is in your future. Gatsby did not want to look ahead he liked looking back better. Looking back into the past meant happiness, and looking forward meant confusion and sadness. Gatsby had worked so hard to fit Daisy's standards for a husband. He believed he was now a man who fit these standards. He was still the same man she fell in love with years ago, but he was now a wealthy man. Gatsby new deep down inside that the past could never be repeated. You can never return to something that was wonderful, and have it be the same. He himself would never say the words because he did not want to believe that he dreamt an impossible dream. Gatsby believed in the green light, the orgastic future that year by year recedes before us. It eluded us then, but that's no matter-tomorrow we will run faster, stretch out our arms farther.... And one fine morning (Pg.189) This green light of Gatsby's was an unknown part of the world to others. Nick knew it was something special to Gatsby. The special thing was the unknown. The green light which seemed so far away to begin with was now so close and so real. It was so close and real that he could almost reach out and touch it. Gatsby dies with out knowing if Daisy had fallen in love with him again. Was the time, effort, and money Gatsby put into himself and his surroundings worth

The Present Participle and Continuous Tenses

The Present Participle and Continuous Tenses The Present Participle and Continuous Tenses The Present Participle and Continuous Tenses By Maeve Maddox The present participle, together with a the verb to be, is used to create continuous tenses. Although a form of the verb, the present participle cannot be used as the main verb of a sentence. Trying to use it that way results in a sentence fragment: Playing in the lake. To function as a verb, the present participle must be used with a helping verb: The children are playing in the lake. Continuous tenses, also called progressive tenses, are used to describe a continuing action. The present, past, and future continuous tenses are formed with the present, past, or future of the verb to be and the present participle, i.e., the form of the verb that ends in -ing: I am running for my life. We were sitting in the hotel lobby. This time next week, we will be celebrating your birthday. In the comments to a post I wrote on the uses of sit and set, a reader brought my attention to an odd usage current in Britain. He provided this example: â€Å"The boy was sat on a rock by the harbour when the ship docked.† The meaning of the sentence calls for a continuous tense: â€Å"The boy was sitting on a rock by the harbour when the ship docked.† The action of sitting was going on at the time the ship docked. A post at the Oxford Dictionaries blog indicates that, while the usage may be popular among many speakers of British English, it’s not considered standard usage: I’ve noticed several instances of [] ‘She’s sat at the table eating breakfast’ or ‘we were stood at the bar waiting to be served’.   Aarrgghh!!!   This construction is still regarded as non-standard.OxfordWords blog â€Å"Was sat† for â€Å"was sitting† seems to be a dialect form that has crept into the British mainstream. It is to be hoped (OK, I hope) that it won’t catch on with U.S. speakers. According to the OED blogger, the aberration is limited to the verbs sit and stand: It is 2pm and  I am sat  in my parents’ living room, talking to one of the cats. We were stood at the bar waiting to be served. If the action is continuous and uncompleted, you need an -ing verb: It is 2pm and  I am sitting  in my parents’ living room, talking to one of the cats. We were standing at the bar waiting to be served. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Inquire vs Enquire45 Synonyms for â€Å"Old† and â€Å"Old-Fashioned†How to Treat Names of Groups and Organizations

Country Effect to Companies Success.Thailand Assignment

Country Effect to Companies Success.Thailand - Assignment Example It is only through sustained growth and development of the company in the new market that incomes and subsequently profits will be yielded on the investments. But questions have been asked as to why some companies succeed easily in new markets and why other struggle till collapse. Indeed, no single answer can be given to explain why this phenomenon is so. However, one fact that is inclusive in the many available options of answers the regard for the country effect (Lee-Ross and Mitchell, 2007). By country effect, reference is being made to the need to pay critical attention to rhythmic cultural and socio-economic behavioral pattern of the people within the country in which the company is situated (Garcia-Cabrera and Garcia-Sota, 2008). Studies have showed that the mistake that most modern companies make with the country effect and thus the regard for the cultural influence of the local people is that, they tend to take pride in globalization and thus think global and act global. In t his paper, an example is presented of how an entrepreneur in Thailand effectively made use of the country effect to his advantage, using the article of Brettel, Engelen and Heinemann (2008) as a case study. Consumer Perception and Ethics A regard for consumer perception and ethics is an important factor that determines success for entrepreneurs in Thailand. This is because according to Brettel, Engelen and Heinemann (2008), the perceptive and ethical values of the people of Thailand is carried directly into their consumer decision making as to which companies to do business with and which companies to withdraw from. Generally, these consumers would want companies to show high sense of integrity, ethical consideration and respect for social responsibility. Entrepreneurs who have become successful in Thailand have therefore been those who make as part of their organizational culture and climate, the respect for integrity, ethics and community development. Specific example is used with DHL Thailand in a separate study where the company made as part of its new market entry strategy, the need to throw themselves up to the people as the most trusted company. With the use of high moral standards through respect for privacy, timely delivery of parcels, concise charging of fees, and improved corporate social responsibility, the company became one of the fastest growing companies in Thailand (Baughn et al, 2006). In effect, it is always important to know the values that consumers cherish through consumer perception and ethics and rightly make these values showed in the company’s virtues. Consumer behavior and preferences Another study conducted has showed that the country effect and the exhibition of culture can be translated into the consumer behavior and preferences of the local people (Nguyen et al, 2009). That is t say that the kind and nature of goods and services that consumers will patronize depends largely on their country culture. Disregarding the countr y effect would therefore mean that companies and for that matter, entrepreneurs will offer goods and services that do not meet the preferences of consumers. As far as consumer behavior and preference is concerned, Brettel, Engelen and Heinemann (2008) explained that two key dimensions of country effect that comes to play in Thailand are collectivism and uncertainty avoidance. With collectivism, Thailand is ranked high, meaning there is high dependence on group in the society. In effect, the consumer behavior of individuals is influenced by what the masses accept to be true, real or authentic. With this in mind, entrepreneurs who h